HARVEST CREEK PULLED PORK REDESIGN
Outdated and crowded, Harvest Creek's previous canned pork was overdue for a redesign. While we had helped Harvest Creek to rebrand themselves with a completely new look and feel, this shrink and can label was yet to make the leap. I had the opportunity to update and completely design a brand new can label, shrink, and tray with the new look and feel we had previously developed for the brand, while ensuring it still felt like it's own product and would stand out accordingly. We kept the general color palette from the old can label, with the black tone taking on a stronger role to help the product stand out on shelf. We simplified the design, creating a completely opaque shrink wrap that allowed more interaction with the consumer, featuring a more clear visual of the product as well as a recipe with custom photography created just for this design.