HERSHEY'S ASSORTMENT BAG
While the previous version of this bag was a spring favorite, it was due for a refresh. Starting from conceptual sketches, the new look for this package became bold and simplified, allowing the designs of the chocolate pieces to be the star of the show, popping off the contrasting background. This bag redesign paved the way for other assortments under the Hershey brand to take on a similar look.