HERSHEY'S CHOCOLATE WORLD GRINCH OVERLAY
For the first time ever, during the holiday season, The Grinch decided to take over Hershey's Chocolate World. We were tasked with the opportunity to conceptualize the take-over in true Whoville spirit with decorations and storytelling throughout the experience, featuring a live event. The overlay was a big hit with potential for a new holiday tradition even The Grinch would approve of.