THE ADDAMS FAMILY HALLOWEEN PROMOTION
Working closely with The Hershey Company and art directors, the on-pack promotional system had to be the perfect amount of spooky and fun. Going beyond the chocolate, understanding and researching the history of the Addams Family was key in creating this promotion in the correct tone for both brands. An illustrated ticket caught shoppers' attention while staying in character on-package, while witty language on wrappers developed from extensive language brainstorming created a memorable experience.